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April 13, 2009

Today I ran across an interesting website –  The founders, Kevin and Sean, started the site as an experiment in online marketing, wanting to take the recent “viral video” craze to the next level – specialized, underground marketing.  Sean had a background in non-profit work, so they decided to conduct their experiment in such a way as to help homeless folks in their city.  Through their efforts, they have been able to raise enough money and awareness to send two amazing homeless men from Texas to a detox treatment center in Washington state.  These guys are amazing, so go check out their site!

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